TOP RICHTLIJNEN VAN ADVERTENTIETECHNOLOGIE (AD TECH)

Poor inhoud match: Because no marketer is placing advertisements on the brand’s behalf, there’s a potential for a poor inhoud match. A DSP may get data from Data Providers, but though a website may align with your dupliceert, there can still be a mismatch on a page-by-page basis. A DSP can be considered the stockbroker of programmatic advertis